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Longines - The logo is 120 many years outdated | Sector NewsPress release
Mr. Walter von Känel, President of Longines, Ms . Brigitte Bolli Jost, Brand Registration Liable for the Federal Institute of Mental Assets (FOIP) and Mr fake watches . Francis Gurry, Typical Director of your Environment Intellectual Property Organisation (WIPO), unveiling the exhibition devoted to the background in the Longines trademark at la Cite du Temps in Geneva
 Longines has celebrated the a hundred and twentieth anniversary in the registration of a symbol which the renowned St. Imier watchmaker continue to takes advantage of currently. Safeguarded considering the fact that 1889 in Switzerland (FOIP), this manufacturing facility trademark comprising a winged hourglass along with the name Longines is the oldest of its type nonetheless active, in its unique type, inside the worldwide registers retained from the World Intellectual Assets Organisation (WIPO). To mark the one hundred and twentieth anniversary of its brand, the model has organised a themed exhibition during the Cite du Temps in Geneva, printed a research concerning the symbol and made two outstanding minimal sequence of timepieces numbered from one to 120.
Ms. Brigitte Bolli Jost,  Mr. Walter von Känel and Mr. Francis Gurry throughout the press conference
In the occasion held inside the Cite du Temps in Geneva, speeches ended up supplied by Brigitte Bolli Jost, Model Registration Responsible within the Federal Institute of Mental Assets and by Francis Gurry, the Director Typical from the Earth Mental Assets Organisation, in a press conference as regards to national and global issues, intellectual home as well as must protect emblems in the globalised entire world.When it registered a factory trademark in 1889 that's continue to employed right now, Longines took a decisive action to shield its name and signature, as Walter von Känel, President of Longines, reminded those present in the course of a push convention attended by representatives from the international watchmaking press. Registered in 1893 together with the initial organisation on which the whole world Intellectual Assets Organisation was centered, the 1889 trademark will be the oldest of its variety nonetheless active in its primary variety inside the registers held through the United Nations particular agency.
Mr. Walter von Känel, President of Longines, presenting the brand new Longines Heritage Retrograde
Longines has organised an exhibition for the Cite du Temps in Geneva that describes the context by which this trademark was adopted and protected. The exhibits involve historical models in addition to initial files and abide by the event of a symbol, its symbolism as well as the development of the watchmaking custom. The exhibition is open towards the public on a daily basis from Friday two October right up until Sunday one November, from 9 a.m. to six p.m.The St. Imier watch maker has also posted a brief examine on the historical past plus the troubles involved in generating the Longines brand in the issue of watch in the registration of the emblem dating from 1889 that may be still in use now. Finally, Longines has designed two minimal collection of watches, beneath the designation Longines Heritage Retrograde, each and every numbered from 1 to one hundred twenty, as being a fitting tribute into a logo which has been safeguarded due to the fact 1889.
To rejoice the 120th anniversary in the registration of a brand that it continue to employs these days, Longines has produced two minimal series of remarkable Retrograde watches, numbered from 001 to one hundred twenty
Longines HistoryIn 1867 Ernest Francillon started the Longines manufacturing unit by bringing out-workers used by his trading office (which had been established up in 1832 by Auguste Agassiz) beneath a single roof and introducing new producing know-how tag heuer midsize watches . Within the exact time he adopted the name Longines (from your local name of your internet site of his new manufacturing facility) and chose a logo to stand for his enterprise, the winged hourglass. This image continues to be continually employed by Longines, albeit in several types, considering the fact that the corporation was founded to detect and characterise its products, and is also nevertheless in utilized now.On 27 Might 1889 Ernest Francillon registered a manufacturing unit mark consisting of a winged hourglass in a double circle which contained the signature EFCo (Ernest Francillon Compagnie) and the title Longines. This mark was registered using the Swiss authority that addressed the defense of trademarks in the time, namely the Federal Office environment for Intellectual Assets (FOIP). For Longines the 1889 registration was the start of the important custom of graphic and symbolic signatures.  Because, with the very first time, a trademark whose use and safety in its first form was to carry on further than the twenty first century was legally recognised. The protection with the trademark was ensured at a world amount in 1893 and makes Longines the oldest trademark nevertheless legitimate in its primary form from the worldwide registers with the Planet Intellectual Home Organisation (WIPO).The registration of this logo was a part of the industrialisation of watchmaking in Switzerland inside the final third from the nineteenth century, during which Longines performed a leading purpose. Originally, the trademark decided on by Longines the winged hourglass served to authenticate the company's products. But it surely speedily grew to become a way of combating in opposition to counterfeiters who hoped to take advantage on the fantastic popularity created up because of the St. Imier watch producer. Subsequently, the manufacturing facility mark was utilised in other contexts aside from on the products itself and started to find out the visible identification on the manufacturer. This logo, registered in 1889, has consequently been part and parcel of your progress and construction from the Longines model which, according to its watchmaking heritage carries on to make use of it to today.To spotlight the context of adoption and security of the trademark, Longines has organised an exhibition within the Cite du Temps in Geneva which incorporates the two historic article content and unique documents. It reveals the event from the manufacturer, the image that embodies it along with the development of a watchmaking tradition. Longines has also printed a analyze that analyses the history as well as the challenges of creating the Longines brand name in relation to your registration from the authentic emblem, still applied today, in 1889. Ultimately, Longines has designed two limited series of watches under the name of Longines Heritage Retrograde, each individual numbered from 1 to a hundred and twenty, for a tribute into a symbol which has been secured since 1889.Situated in St. Imier in Switzerland considering that 1832 hublot big bang ayrton senna price watches , the watchmaker Longines can glimpse back on more than 175 many years of non-stop craftsmanship, in addition to a sound heritage as timekeeper for earth championships in different athletics and collaborator with distinctive international athletics federations. Identified to the magnificence of its timepieces, Longines is usually a member with the Swatch Group Ltd, the World's foremost producer of horological products. With all the winged hourglass as its emblem, the model has outlets in more than one hundred thirty nations around the world.